Vision Pro
Apple launched Vision Pro, an entirely new category of computing and I was fortunate enough to work on the web design team to tell the world the story of this incredible device for the first time on Apple.com. My main responsibilities included exploring, iterating and animating the hero of the page as well as prototyping the interaction model for the video sections. Additionally I animated and maintained a full page high fidelity prototype that would be used to show web design intent to senior leadership. This page went through hundreds of iterations and was a true collaboration between the talented design and content team at Apple.
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Vision Pro
Apple launched Vision Pro, an entirely new category of computing and I was fortunate enough to work on the web design team to tell the world the story of this incredible device for the first time on Apple.com. My main responsibilities included exploring, iterating and animating the hero of the page as well as prototyping the interaction model for the video sections. Additionally I animated and maintained a full page high fidelity prototype that would be used to show web design intent to senior leadership. This page went through hundreds of iterations and was a true collaboration between the talented design and content team at Apple.
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iPad Pro
For the launch of the 2022 iPad Pro hero my concept was selected for the interaction model for the hero for the page. The launch was all about what was inside: the new display technology, the new M1 Chip, and 5G capability. The challenge was clear, how do we drive desire of an iPad Pro with the same edge to edge form factor that has remained unchanged for years? After many iterations and through collaboration with the team I landed on a Zoom-In interaction model that would take the viewer on a journey inside of the product to deliver the top news in a powerful and compelling way. This work won a 2022 Webby Award for The Best Use of Motion Graphics in a Website
iPad Pro
For the launch of the 2022 iPad Pro hero my concept was selected for the interaction model for the hero for the page. The launch was all about what was inside: the new display technology, the new M1 Chip, and 5G capability. The challenge was clear, how do we drive desire of an iPad Pro with the same edge to edge form factor that has remained unchanged for years? After many iterations and through collaboration with the team I landed on a Zoom-In interaction model that would take the viewer on a journey inside of the product to deliver the top news in a powerful and compelling way. This work won a 2022 Webby Award for The Best Use of Motion Graphics in a Website
iPad mini
The redesigned 2021 iPad mini brought all of the joy and power of iPad and packaged it up into a compact device that can fit in your hand. I was tasked with exploring hero’s as well as page layouts that would educate on the powerful features of iPad mini but with one job above all, to show you that its small. I worked on a concept called the Triple Spin that had a spinning motion where different hands would cycle through the core tenants of iPad. Additionally I explored a simplified page layout that integrated hands throughout the experience to infuse a level of surprise and delight that iPad is known for and to reenforce the concept of scale which was our number one priority.
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iPad mini
The redesigned 2021 iPad mini brought all of the joy and power of iPad and packaged it up into a compact device that can fit in your hand. I was tasked with exploring hero’s as well as page layouts that would educate on the powerful features of iPad mini but with one job above all, to show you that its small. I worked on a concept called the Triple Spin that had a spinning motion where different hands would cycle through the core tenants of iPad. Additionally I explored a simplified page layout that integrated hands throughout the experience to infuse a level of surprise and delight that iPad is known for and to reenforce the concept of scale which was our number one priority.
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And many more
Apple.com projects
over the years
And many more Apple.com projects over the years